Two Google Profiles for One Business Can Put Your Reviews in the Wrong Place

by Emily Carter | Oct 1, 2026

A customer leaves a review, but it appears on a second Google listing for your business. Another customer finds the profile your team normally manages. Before removing either result, establish whether you are looking at a genuine duplicate, a separate eligible business or an old location left behind after a move.

Quick Answer

Google can review a request to merge duplicate Business Profiles representing the same business. Its guidance says reviews combine when profiles are merged, but review replies may be lost. Save both profile links and document the differences first. Removing a profile from your account is a separate action and does not merge its reviews.

Compare the two listings before choosing a fix

Open each result in Google Maps and save its public link. Record the displayed name, address, phone number, website and review count, along with which listing you can manage. Date the record so you can distinguish later changes from what was already present.

For example, two listings named “Oak Street Repairs” and “Oak St Repairs” at the same workshop deserve investigation. Similar names alone do not settle the question. Check whether customers are describing the same place and whether your team or a previous agency created the extra listing.

Two distinct, eligible businesses can share an address. Google’s duplicate-profile guidance recognizes this distinction and discusses separate names and visible signage. Do not request a merge simply because two profiles occupy the same building.

Separate a merge from removing account access

The goal matters: combining duplicate public listings is different from removing a profile’s content and managers. Google’s account-removal guidance says that removal does not guarantee the business disappears from Search or Maps. User reviews remain, while posts, photos, videos and review replies contributed by owners and managers are permanently removed.

That makes removal a poor experiment for moving reviews between listings. Before using a removal option, identify exactly which profile it affects and whether you still need access to it. Keep copies of important business replies and content for your own records.

Request a merge for a genuine duplicate

For duplicate profiles on Maps, Google directs businesses to report a suggestion on Google Maps. Its guidance says the profiles must represent the same business and should contain the same information. Requests are reviewed; a suggestion is not an immediate or guaranteed merge.

Use the duplicate listing’s Suggest an edit flow and the option that identifies it as a duplicate, where available. Identify the matching existing business accurately. If the situation is unclear or the available choices do not fit, use Business Profile support and explain the two listings rather than selecting an inaccurate closure reason.

A concise support description could read: “These two Maps profiles appear to represent our one business at [address]. We manage [profile link], and the second listing is [link]. Reviews are visible on both. Please review whether they are eligible to merge.” This is a sample to adapt with confirmed facts.

Treat a move or ownership problem separately

If the extra profile appeared after relocation, explain the move instead of presenting two different addresses as identical. Google’s review-transfer guidance directs businesses that accidentally created and verified a new profile after a location or ownership change to contact support. Not every business change qualifies for moving reviews.

Our guide to reviews after a business move covers the relocation case in more detail. If the original listing is controlled by someone else, request access through Google’s ownership process rather than creating another replacement. Tell support which profile you can actually manage.

Check the result before sending customers another link

After a confirmed merge, compare the remaining profile with your dated record. Google says merged reviews combine, but replies may be lost, so inspect those separately. Avoid promising that every piece of content or a specific review count will appear by a deadline.

Test the links in your website, receipt messages and printed QR codes against the intended profile. Replace outdated destinations where needed, and scan a printed code before producing new copies. If a particular customer’s review is missing rather than split across profiles, follow our separate guide to a Google review that is not showing up.