You sent a customer your Google review link and heard nothing back. It is tempting to send another message immediately, especially when the customer said they would leave a review. A useful reminder gives them another opportunity without turning an optional favor into unfinished business.
Quick Answer
Give the customer several days before considering one brief Google review reminder. Check that they have not already reviewed, declined or asked you to stop, and include the direct link again. One reminder is a conservative approach, not a Google-mandated limit or a guaranteed way to get a response.
Allow time for the first request to be noticed
Google’s review guidance allows businesses to remind customers to leave reviews, but it does not prescribe a follow-up timetable. There is no universal day that fits every service or customer. A same-day nudge may arrive before someone has even had a chance to read the original message.
As a practical starting point, you could wait five to seven days after the initial request, then decide whether a reminder is appropriate. That is an editorial suggestion for a restrained workflow, not a measured optimum. If the customer has not yet had a fair chance to use the product or experience the completed work, allow more time.
Check the record before assuming they ignored you
Look at the recent reviews and your communication history before sending anything. Someone may have reviewed without replying to your email, or may have told another member of your team they do not want a reminder. A missing email response does not establish that no review was written.
If the customer says they already posted, thank them and stop the reminders. Google explains that reviews can be delayed during checks. Our guide to a customer review that is not showing covers that separate problem; do not ask the customer to submit repeated copies.
| What you know | A reasonable next step |
|---|---|
| The first request was sent today | Allow time rather than sending an immediate reminder. |
| The customer says they reviewed | Thank them and stop the request sequence. |
| They declined or asked for no more messages | Stop, including reminders from other team members. |
| Several days have passed with no reply or known review | Consider one short, optional reminder. |
| You already sent a reminder | Close the sequence instead of continuing to chase. |
Make the reminder easy to ignore and easy to use
Keep the message short and identify the business. Include the link again so the customer does not need to search an old conversation. The following sample is deliberately neutral; replace the placeholders before sending.
Hi [First name], this is [Name] from [Business]. If you’d still like to share your experience, here’s our Google review link: [link]. If you’ve already reviewed, thank you. Otherwise, no action is needed unless you’d like to leave feedback.
For email, a simple subject such as “Your experience with [Business]” is enough. Avoid “Final notice,” an invented deadline or a request to confirm that the review is complete. A review invitation should not resemble a payment reminder.
Keep the invitation neutral for every customer
Google’s review policies prohibit incentives and selectively soliciting positive reviews. Do not offer a discount for responding or choose reminder recipients because you expect five stars. Let customers choose their own rating and wording.
Keep customer support available independently of the invitation. If someone replies with a service problem, respond to that problem rather than repeating the request. Offering help should never depend on posting, changing or removing a review.
Count reminders across the whole business
A receptionist, a technician and a billing tool can each send a polite message and still overwhelm the same customer. Keep one shared record of the original request, any reminder and a stop instruction. If your first invitation accompanies a receipt, review the workflow in our guide to asking after a paid invoice before adding a separate follow-up.
Use a channel the customer expects you to use, and respect their communication preferences. Switching from email to text does not reset the number of reminders they have received. After one unanswered follow-up, a sensible default is to stop and leave the choice with them.